Why Online Marketing Software Is A Must Have For Every Serious Online Marketer | Online Marketing

While competition has been a challenge to business people from time immemorial, it seems this challenge has become even greater for online entrepreneurs today. There are several strategies that these entrepreneurs adopt to keep pace in the highly competitive business world. There are also many tools that some smart online business people are using to gain what seems like unfair market advantage. Find out here, the serious importance of online marketing software.Optimise your online marketing effortsOne challenge that online businesses have had is to drive visitors to their websites, and specifically, to their sales pages. There are many techniques that have been invented to address this problem. From simple techniques such as article marketing, social media marketing, creating back links and blogging, to more technical techniques such as search engine optimisation, online marketers have put in a lot of efforts.The strategies put in place to increase the traffic that goes to a given website are not only time consuming but also require specific skills. It would be a shame to invest all that time and effort in developing skills and driving traffic only to find that your website isn’t up to the job of converting the traffic into sales.Increase your conversionsDriving tons of traffic to your sales page is far from being enough. It is actually possible that thousands of people get to that page every day but leave without making a single purchase. This is the very reason why online entrepreneurs today are focusing more of their efforts on conversions.While the basic thing that an online business person needs to do to increase conversions is set up a professional landing page, one needs to go a step further if they are to be truly successful. It is very important to follow up on the people that visit your website. That can be a tedious task should you decide to do everything manually. The good news is that some of the best online marketing programs can effectively do that for you.Following up on potential clients can be done via a number of methods including sending text messages, mails, emails or using voice calls to further communicate with the customers. These are tasks that can be automated using marketing programs. Some of the actions that the visitor performs trigger the software to send them text, email or place an immediate outbound call to them.Target the right peopleThe fact that not all the people that get themselves to your landing page are interested in your products should surely not be overlooked. Although it would be really great if one can tap into such potential, some of those visitors are surely not worth your time.Now that means you would need to know the right people to target with your online marketing efforts. But analysing every visitor to your website is no doubt close to impossible. That is the very reason you need to have the right tool with you.Today, the market has got numerous solutions to that problem, in the form of marketing software. If you get the right program, then it should be able to do the analysis for you. The program does this behind the scenes, and if it is really good, it will take appropriate business action on your behalf, based on the analysis.Now here is the big thing. Some of the top marketing software available today will not only analyse your potential customers and initiate follow-up activity, but will also silently spy on your competitors. This allows you to study the market trends and come up with strategies that will put you well ahead of the others in your line of business.Bring together all the benefitsWe cannot actually exhaustively discuss the benefits of online marketing software here. In fact, some of the top packages in the market bring together several benefits. Some online marketing software for example, innovatively helps online entrepreneurs to take care of abandoned checkout processes by placing outbound calls to customers that leave at the checkout stage. You can actually use the geographic telephone numbers offered by the company, for this purpose. The software also takes care of clients that cannot be called by phone through its text message broadcasting function.

Auto Transport Brokers

You may not always like them, and you may find some of their deals outrageous, but there is no escaping the auto transport brokers. These people can provide you with the best deals in auto transportation. Read on to find out about what they do and why you should use their services.An auto transport broker is a middleman between you (the shipper) and the actual auto transport carrier. These are individuals or companies who arrange for the transportation of your vehicle using the services of carriers who actually transport the vehicle. Think of them as your directory to the auto transportation industry – they have a vast network of auto transport carriers and know which carrier in their list can best handle the job.You might wonder why you should have to go through an auto transport broker and not deal directly with the auto transport carrier instead. There are some valid reasons, one of which is availability and flexibility of service. Auto transport carriers rarely advertise their businesses. Furthermore, these companies usually deliver vehicles at very specific routes. So instead of dealing with the shippers themselves, carriers would usually deal with brokers to get a shipping load.Additionally, a broker can help with a low service rate. Since brokers are basically businessmen with a lot of competitors, they are willing to offer affordable rates. Watch out, though, because when they cut your shipping rates, they may also trim down your shipping insurance coverage. This is one of the biggest disadvantages of dealing with brokers.Remember that auto transport brokers do not insure vehicles. It is the actual carrier that shoulders the insurance of your vehicle. At best, all that the broker can do is find a reputable carrier for your vehicle and mediate in the settlement of the insurance claims in case of loss or damages.

The Sale of Services During a Recession Needs a New Business Model

Most people are finding it just a bit harder to sell business services in today’s tough markets, not because of competition, but because customers are holding off writing deals. What can we do to get them moving?In our business we are turning down offers from people, not because we don’t need their stuff, but because we need our cash more! Our guess is the majority of businesses feel the same way. Cash is King. Money is tight for everybody, and businesses are pessimistic about when things are going to improve.So is there a strategy that unlocks the customer’s check book? We think so. That strategy is value sharing.Value sharing works both ways, on the upside as well as the downside. It works for the customer, because his/her risk is mitigated. If the project doesn’t pay off the supplier has something to lose. Failure means both parties share the pain.It works for the vendor, because when the project pays off there’s a bonus related to the value created. The customer goes along with the idea when his primary motivation is avoiding risk. The vendor goes along when the fee rates don’t properly reward the contribution.For some services providers value sharing can be a bitter pill to swallow. After all they just want their day rates. But what happens when the customer needs the service, and will build value with it, but won’t sign on the dotted line? Everybody loses.Doing a value sharing deal unlocks the check book, albeit maybe for a smaller fee, and opens the opportunity for much bigger upside. And there’s a much bigger win.Once they’ve figured out a way to share value, the parties aren’t customer and supplier anymore. They’re partners, with a common interest in making it work. And there’s further upside for the services provider. The customer won’t even think about working with anybody else on the next deal.Value sharing unlocks deals, increases revenue and margins, and locks in customers. Look at the success of the Business Process Outsourcing industry. Those guys figured out, a long time ago, that mitigating the customer’s risk enabled higher rewards for the supplier.

Dolls, Figurines and the Value of Role Play

What is it that girls’ dolls and boys’ figurines have in common? Admittedly they both have heads, arms and legs, and look vaguely but not entirely human. Girls’ dolls tend to be about a foot in height at least, whereas most boys’ figurines are around six inches tall. There doesn’t appear to be any particular reason for this height discrepancy apart from the physical requirements that girls’ dolls have, in that they tend to wee, whereas boys’ toys tend to carry guns, which can be made in miniature as they tend not to work, requiring the boy in question to supply the necessary sound effects and explosive consequences.The answer is that they both help children to develop their role playing experiences and opportunities, and as such, are a hugely valuable toy in developing children’s awareness of themselves as individuals and the makeup of the world around them. Children need to practice role play, and are doing so almost the whole time, whether you are aware of it or not. Their mimicry of you as an adult is a form of role play, their use of dolls or figurines to act out situations, conflicts, opportunities or groups is also a valuable role play exercise.It is often in opportunities such as these that children have the freedom to try out new ways of approaching situations, see things from the other person’s perspective and understand that the other person even has a perspective at all. Children, and adults, usually learn better by doing, rather than merely observing. Having said that, children are excellent observers. Once they observe a situation, whether in real life, on television or in a book, children take on board the ideas, the characters and the conflicts, and mull them over in their heads. They will quite happily dress up as their favorite characters and prance about with a colander on their head, a pair of shorts draped over their shoulders and a wooden spoon in their hand, bravely taking on the might of the linen bin monster who is lurking at the top of the stairs.But these games should not be dismissed as merely childish. To the child, everything is very much more real than we adults can appreciate, and children often learn valuable ideas in such situations as these – especially when they are playing in a group. Sets of figurines, in particular, lend themselves very well to group play, and if they are based on a particular television show or book, then all the better.It is when children play in a group at role play that people’s roles are discussed and defined, and the rules laid down. Whether this is as themselves as the characters, or with their dolls or figurines, they will have a firm understanding of their roles, and the rules, before the game begins. Teams are formed, strategies devised, conquests achieved and lessons learnt. They don’t realize it, of course, and the moment you congratulate them all on such a fine educational learning experience they’ll probably sell their dolls and figurines and take up macrame instead.