Why Online Marketing Software Is A Must Have For Every Serious Online Marketer | Online Marketing

While competition has been a challenge to business people from time immemorial, it seems this challenge has become even greater for online entrepreneurs today. There are several strategies that these entrepreneurs adopt to keep pace in the highly competitive business world. There are also many tools that some smart online business people are using to gain what seems like unfair market advantage. Find out here, the serious importance of online marketing software.Optimise your online marketing effortsOne challenge that online businesses have had is to drive visitors to their websites, and specifically, to their sales pages. There are many techniques that have been invented to address this problem. From simple techniques such as article marketing, social media marketing, creating back links and blogging, to more technical techniques such as search engine optimisation, online marketers have put in a lot of efforts.The strategies put in place to increase the traffic that goes to a given website are not only time consuming but also require specific skills. It would be a shame to invest all that time and effort in developing skills and driving traffic only to find that your website isn’t up to the job of converting the traffic into sales.Increase your conversionsDriving tons of traffic to your sales page is far from being enough. It is actually possible that thousands of people get to that page every day but leave without making a single purchase. This is the very reason why online entrepreneurs today are focusing more of their efforts on conversions.While the basic thing that an online business person needs to do to increase conversions is set up a professional landing page, one needs to go a step further if they are to be truly successful. It is very important to follow up on the people that visit your website. That can be a tedious task should you decide to do everything manually. The good news is that some of the best online marketing programs can effectively do that for you.Following up on potential clients can be done via a number of methods including sending text messages, mails, emails or using voice calls to further communicate with the customers. These are tasks that can be automated using marketing programs. Some of the actions that the visitor performs trigger the software to send them text, email or place an immediate outbound call to them.Target the right peopleThe fact that not all the people that get themselves to your landing page are interested in your products should surely not be overlooked. Although it would be really great if one can tap into such potential, some of those visitors are surely not worth your time.Now that means you would need to know the right people to target with your online marketing efforts. But analysing every visitor to your website is no doubt close to impossible. That is the very reason you need to have the right tool with you.Today, the market has got numerous solutions to that problem, in the form of marketing software. If you get the right program, then it should be able to do the analysis for you. The program does this behind the scenes, and if it is really good, it will take appropriate business action on your behalf, based on the analysis.Now here is the big thing. Some of the top marketing software available today will not only analyse your potential customers and initiate follow-up activity, but will also silently spy on your competitors. This allows you to study the market trends and come up with strategies that will put you well ahead of the others in your line of business.Bring together all the benefitsWe cannot actually exhaustively discuss the benefits of online marketing software here. In fact, some of the top packages in the market bring together several benefits. Some online marketing software for example, innovatively helps online entrepreneurs to take care of abandoned checkout processes by placing outbound calls to customers that leave at the checkout stage. You can actually use the geographic telephone numbers offered by the company, for this purpose. The software also takes care of clients that cannot be called by phone through its text message broadcasting function.

An Introduction To The Art Of Garden Design

This article is the first in a series that will explain the many facets of garden design and provide you with the knowledge required to plan a functional and aesthetically pleasing garden. In these articles you will find the necessary information required to undertake your own garden project from conception through to completion.Every garden benefits from good garden design. Whatever your expectations are, planning and design are essential. One of the first questions I ask a client (as a design consultant) is “what do you want from your garden?” The planning will focus on these needs and create a personalized garden that can be enjoyed by everyone for years to come.To provide a definitive guide on garden design I would need to be writing a 500-page book, so we will only look at the absolute basics in this article. One thing I have learnt over the past twenty plus years as a garden designer is that few of us are totally content with our gardens. Despite the immense pleasure we derive from them, there is always something that could be better.Many long for a larger garden, a few for something smaller and more manageable, but the vast majority will make the best of their existing plots. Improving our garden spaces, coaxing the maximum impact from them is an enjoyable challenge that most avid green thumbs would rise to. The trick of course is knowing how!Gardening is essentially about growing plants, but the setting in which we place them is probably the single most important element that makes a garden appealing or otherwise. Personal tastes in garden styles vary as much as in other aspects of living, and what appeals to one person may not appeal to another. The true test of good garden design is whether the result appeals to you. As a garden designer I have always seen my role as a facilitator, aiming to assist my clients to create a garden that reflects their taste and personality.A good garden designer will open a magic box of inspiration and imagination. We show you what other enthusiastic gardeners have done, and how others have made the most of potentially insurmountable plot issues.Your own level of interest is the key factor to consider when making a decision to have your garden designed and constructed by professionals or taking on the project yourself. It will cost you a great deal of money and the chances are that it won’t give you as much satisfaction as having created a garden through your own efforts.Engaging a design consultant to explain the basic techniques and perhaps provide some inspirational ideas may be all you need to get the ball rolling. In the end only you can decide what is right for your garden. Tastes in gardens vary as much as in interior design and preferences for art or music. The true acid test of whether your new garden design has worked is only gauged by the pleasure that it gives you.Make use of a professional designer by allowing them to suggest ideas and explain the techniques they use. Have faith in your own ability to soak up their inspiration and experiment on paper. You will soon develop skills that will enable you to design your garden with confidence.The best gardens are carefully planned. The most important elements include:
Creating your wish-list
Surveying and measuring
Drawing your plans
Creating patterns
Choosing a formal or informal layout
Understanding garden styles and themes
Using shapes – both geometric and unusual
Overcoming gradients
Front versus back gardens
Creating Illusions
Preparing a planting schedule
Maintenance – high or low
Understanding these facets of landscape design will enable you to create a 3-dimensional image in your mind of the desired end result.In future articles I will look at some of these specific elements of sound garden design in more detail, and provide you with the information required to tackle a design project yourself. A little knowledge goes a long way and I have no doubt that you will surprise yourself by discovering exactly what you can achieve.As always… Happy gardening!

Best Way To Invest In Gold

If you have been thinking of investing in gold, congratulations. Why? It shows you think long-term. The truth is that gold has always been a ‘safe refuge’ for investors during times of economic uncertainty. As awesome as global stock markets have been performing lately, the old saying of ‘what comes up must come down’ definitely applies not just to the physical and natural worlds but also to the finance world. Stocks often go through boom and bust cycles. Inflation is always lurking in the background threatening to reduce the value of your hard-earned cash. Governments are not immune from devaluation. These are the key risks investing in gold protects against. You would do well to diversify your investment portfolio by investing in gold. With that said, there are so many ways to invest in gold and precious metals, for that matter, out there. How do you pick the ‘best’ way to invest in gold.The problem with defining ‘the best’Let’s face it, ‘the best’ is a very subjective and slippery term. Maybe this is why salesmen love using the phrase ‘the best.’ Hearing ‘the best’ makes you feel good but chances are you’re just letting your impressions and assumptions regarding the meaning of this overused and abused phrase get the best of you. The sad reality is that what is ‘best’ for your might turn out to be a disaster for someone else. And vice-versa. Moreover, you can’t base your investment decision on what is ‘best’ for a salesperson trying to get you to invest in a particular gold investment option. The good news is that there is a powerful way to define what is ‘the best’ when it comes to your gold investment options: focus on your needs. That’s right-by focusing on what your particular investment needs are, your risk profile, the amount of time and management you’re willing to put into your gold investments, and other factors, you can come up with the best range of options when it comes to owning gold. Keep your needs in mind when examining the different gold investment options listed below.Direct ownership: Physical goldThere is a certain psychological benefit to being able to physically handle the gold you are investing in. Unlike stocks which give you a legal share in a corporation, when you buy direct physical gold, you get to handle the gold. You get to touch it. You get to see it. There is a psychological benefit to this. You simply and directly feel you own something valuable. So far so good, right? Well, the downside with owning gold directly is that you have to worry about robbers. If you think your gold bullion is valuable to you, it is doubly more valuable to people who want to rip it away from you. You have to invest in a home safe or pay to have your gold stored somewhere. Also, you have to get the proper insurance for your gold bullion investment. When it comes time to sell, you would need to pay assay fees so the company (most people usually sell to a company that buys and sells gold when they liquidate) can be sure that you’re selling real pure gold bullion. Keep these details in mind. They definitely add to your cost. Also, there is a psychological price to having physical gold in your home-you can lose sleep due to the risk of crime.Direct ownership: Gold coinsThe great thing about owning gold coins is that you get to play two investments in one. First, you’re obviously investing in the gold market. At the very least, your gold coins will be worth the price of the gold they contain. Gold prices can change dramatically and you can definitely play the gold market by buying gold coins. The second market you’re investing in when you buy gold coins is the collectible coin market. Gold coins get their value from two sources: the amount of gold they contain and the premium collectors pay for the coins. This is a serious consideration. Why? When you buy your gold coins, you actually pay the base gold value and a premium for the coin. This can be a serious headache when you try to unload your gold coin collection. You might end up losing money if the price of gold remains stable or the same and the collector premium of your coins don’t go up.Gold ETFInvesting in gold exchange traded funds is the safest way to invest in gold bullion. Imagine getting into physical gold without having to worry about burglars or paying all sorts of fees for the storage and insurance of your gold holdings. Exchange traded funds work like mutual funds. They are traded based on net asset value (NAV). Gold ETFs only have one asset and one asset alone: a fixed amount of gold bullion. You basically buy the Gold ETF and play it like a stock investment: buy low and sell high. The advantage to this way of owning gold is that it is very liquid. You can easily buy to get in and sell to get out. The biggest advantage to ETFs is that they make investing in gold very easy. The downside is that you don’t get to physically handle your gold investments. Another downside is that the price of the ETF is tied to the price of gold solely.Gold mining stocksOne of the most interesting ways to play the gold market is to invest in gold mining stocks. You get rid of the headaches of physical and ETF gold investments by investing in gold mining stocks. Your stock might go up higher than the appreciation of gold prices. Why? Your stock might enjoy a ‘market premium.’ This is the extra value placed by the market for hot stocks. With gold mining stocks you essentially get the benefits of playing in the gold and stock markets. The downside, just like with playing the stock market in general, is picking the right company to invest in.Thanks to ETFs and a robust stock market, getting into gold investing is easier now than ever. Keep the investment options’ pros and cons firmly in mind when planning your gold investment moves.

Design and Development Are the New Commodities

WordPress theme: $38; an entire mobile website: $15; your website up-and-running without having to hack someone else’s code, that’s priceless!The commoditization of the web design and development is inevitable. We live in a world that is saturated with options. When it comes to web and mobile development-and-design, there are tons of alternatives, frameworks, and examples to choose from. Even when designers and developers may choose to start a project from scratch, it is common that the end solution might look like something that already exists.Is your problem really different?If you ask 100 architects to design a house for a middle class family located on a 5,000 sqft lot, in the suburb, chances are that you will have 100 different designs. There is no doubt, that each design will consider the minimum requirements –in theory, however, each of the designer will probably emphasize different aspects of the family members, or the house location, to express their individual viewpoints. There is nothing wrong with original work. Unfortunately, high demand and financial constraints, make impossible to always start from a blank canvas.Are we running out of original solutions?The lack of originality is not a sole responsibility of designers and developers. On a daily basis we are all challenged with problems that we have seen before. After a while we become experts and re-implementing the same solutions is faster, and it can be done in a more systematic way. Things can be done faster, faster make them cheaper, and since the solutions are repetitive, they can be put in a system that does not require the designer nor the developer to implement it. It becomes a commodity.On the bright side, design and development have become commodities at the right moment. Nowadays we have tools, frameworks, reference material, and technology in general, makes everything a lot easier. Now that doing things is easier, the time can be spent in more creative tasks and connecting with customers and clients to really understand their needs.ConclusionMore and more designers and developers work is about taking general purpose content and turn it into individual expression. The commoditization is not a problem that needs to be fought, it is a cause to embrace. In technology, it is inevitable the resources become cheaper and more efficient. We now can do more in less time with less resources. This is the best time ever. It is the time to think out of the box and try more things while maintaining high productivity and competitive prices.